On a mission to make healthy living effortless
Our Story
From Soil To Substance
Founders Yasir and Kris had a choice to make: follow the expected path through medical school, or create their own lane.Choosing their shared dream over familiarity led them to the cold reality of sleeping in tents on the hard earth of Blue Fox Farm, where they harvested fruit and juiced it by hand.There they learned that temporary discomfort often leads to lasting innovation.It was in this discomfort that Lumen emerged.
OUR Story
It All Started On A Farm
Yasir and Kris could have followed the expected path through medical school. Instead, they chose to build something of their own.
That choice took them to Blue Fox Farm, where they slept in tents, harvested fruit, and juiced it by hand. It was uncomfortable, but it sparked something bigger.
That’s where Lumen began.
That choice took them to Blue Fox Farm, where they slept in tents, harvested fruit, and juiced it by hand. It was uncomfortable, but it sparked something bigger.
That’s where Lumen began.
"Taking care of yourself shouldn’t feel like another thing on your to-do list. We wanted to make getting more of what you need feel easy."
YASIR HASHIM, CO-FOUNDER & CEO